How Can You Stand Out From The Crowd?
The world today is a blur. there are simply too many people who can do what you do and every one of them is yelling, “Please pick me!” to successfully compete, you have to stand out from the pack. Simply stated, perception is reality and everything else is just an illusion. You need to manage the perception you create brilliantly! Ask yourself, “How can I present my reputation, skills and experience better than all the rest?” too many executives focus on promoting the basics such as being hardworking, responsible and experienced, when what is truly needed is focus on return on Investment (rOI) and emphasis on the unique talents you have to offer. Ask, “What is my WOW factor and why will employers care?” Did you help to increase revenue or reduce expenses? Did you improve the customer experience or uncover solutions to solve their problems? Find ways to package your experience so you stand out in a particular niche market. Since we are all visual creatures use images and color to attract attention and excite the reader. Be keenly aware that the more you know about their business and the deeper you connect within it, the more attractive you become to them. Always ask, “How can I demonstrate the key strengths of my leadership style, verbally and in writing, so that employers sit up and notice me?” Here’s one last stand out tip… put Braille on your business card; it sends a nice message of empathy and your business card is never forgotten!